Henk's Behaviors for Success model

Based on scientific research: Drivers of people's behavior

There is a commonality in behavior science theories and models about three factors that drive people behaviors:

• CAPABILITY: How easy it is for a person or group to perform a certain behavior as well as the perception around it. Can we physically do it and do we believe we can?
• OPPORTUNITY: The environment, both physical (e.g. office building, tools,...) and social (e.g. group pressure, social status, ...)  provides triggers to set people in motion and makes the behavior endurable. Does our work environment support and enable it?
• MOTIVATION: Motivation is what sets people in motion and what makes people to persist, even when it gets tough. Do we believe in its value and does it serve a purpose? 

A thorough understanding of COM-B for target groups, allows to define a targeted combination of actions to guide and support people to apply the desired behavior for success. The model is developed by internationally recognized experts Prof. Suzan Michie, Dr. Lou Atkins, and Prof. Robert West. For more information, check out: The com-B website.  

Why does Behavior Management work?

Behaviors can be influenced

Since Sigmend Freud has discovered that a large part of what we do is unconscious, the study of the human behavior is wide-spread. Most recent studies in behavioral sciences and neurosciences reveal that people are predictably irrational. Scientists have experimented with the tools to help alter behavior and to help guide behavior. Our HBS model and the underlying tools are based among others on the results of these scientific experiments and meta-studies.

Behavior management is successfully used in several disciplines

Behavior management is the discipline to influence behaviors and habits. It is for example wide-spread used in Healthcare & Wellness and Government & Policy. Think about the vaccination campaigns during the COVID pandemic. On the top of the list is off course Marketing & Consumer Behavior practices for example to make engaging marketing campaigns. That's where the idea for Henk came from, what if we use these successful practices to engage co-workers in driving performance and results?

Behavior is measurable and drives performance

The advantages of working with behavior: 1) it clarifies expectations and gives a clear direction to your co-workers and 2) It is observable, it is white or black, either you do it or you do not. A great gift for performance interviews for example. McKinsey's Research identified healthy companies as companies that can more readily identify the kind of talent they need and the specific behaviors it will take to achieve their organizational objectives. The letter being the focus of our HBS-model. Their research also revealed that over the long term, healthy organizations deliver three times the total shareholder returns (TSR) of unhealthy organizations, regardless of industry. Source: Organizational health is (still) the key to long-term performance, By Alex Camp, Arne Gast, Drew Goldstein, and Brooke Weddle, February 12, 2024